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Choice Hotels Owners Council

Welcome to the official site of the Choice Hotels Owners Council. Our mission is to represent you, our CHOC member properties, through our national leadership, our Regional structure and committees. 

We work directly with Choice Hotels International to provide them with the operational insight, with feedback from you, and to make improvements in programs that are important to all of us. 

Please take advantage of this site by exploring the information provided by your Regions and in the various document sections.  

Cassandra  Hill A Message from Your Executive Director September 4, 2019
Greetings wonderful CHOC Family,

Can you believe that we are just a few days away from our first fall regional of 2019?

We are looking forward to seeing so many of you and getting your feedback on some of the changes that we have made this year.............

We have keynote speakers during the opening session and lunch. Each of these phenomenal speakers will provide you with "food" for your mind, body, and soul!!

The educational sessions are packed with information that will make an immediate impact on you, your team, and your guests!

We have changed the Monday evening dinner to a Social!

This is an opportunity to network with your peers, connect with new members, and celebrate how you will take the lessons learned over these two days to maximize your success, the success of your team, and continue to reach new heights that will ultimately make an impact on your ROI!

Meet me in St. Louis, Reno, Greenville and Westfields.


Saumil (Sam) Patel A Message from Your Chairman August 15, 2019
I hope you all are having a great year! 2019 has been a year of evolution for our organization, the way we conduct business has progressed so that we are more closely aligned with you and actively looking at all aspects on the way we manage our organization. We have laid a strong foundation thanks to all the hard work put in by our current and past CHOC leadership teams and are looking for more ways to give back to everyone we represent.

We spoke about the three pillars we have instilled into our organization this year at Convention - Caring, Sharing, and Mentoring; I hope you are able to take back a few thoughts and ideas to your hotels and incorporate them into your businesses. We all know it's a tough labor market with unemployment at record lows, I can assure you though you'll see a difference in retaining staff as well as bringing in new talent by having a culture built around caring, sharing, and mentoring. We would love to hear success stories on how these three pillars have positively impacted your hotels and staff - reach out to your CHOC Regional Admin, CHOC Leadership, or our CHOC office and share your stories, you may be highlighted and celebrated at Fall Regionals this year!

And speaking of Fall Regionals, we have a great lineup scheduled for you this year. With great classes and inspiring speakers, this is an event you do not want to miss! Our education line up includes: Women, Power, Presence with Annabel Beerel, PHD; Building a Better Workplace and World with Purpose with Ryan MacCarty; Disaster Planning, Emergency Response and Crisis Management for Hospitality with Michelle Newcome; How the Best Leaders Create a Culture of Belief and Drive Big Results with Paul Yoachum; and How to Be an Awesome Boss in 2019 and Beyond with Christine Donato. In addition to our great education, we have Evan Hackel with our morning keynote on Attitude is Everything – Building Greatness Through Positivity. And finally, our lunch keynote will be J.R. Martinez - an actor, bestselling author, motivational speaker, advocate, and wounded U.S. Army veteran. He is many things, but perhaps most significantly, he is an inspiration.

Our tagline this year has been CEMENT (CHOC Enables Everyone's Numerous Talents), we want to lay a foundation for success, building greatness, and getting stronger together - you'll see this come to fruition at this year's Fall Regionals and our Owners Investment Summitt early next year!

Lastly, I want to stress the importance of utilizing all the resources available to you. Choice Hotels provides many resources from Area Directors to ChoiceU and CHOC similarly provides resources like your Regionally-Elected Leadership, Town Halls, Owners Investment Summit, Fall Regionals, CoOp Marketing, and much more; I urge you to take advantage of these valuable resources. CHOC is YOUR voice, engage our organization and let us know how we can help you.

I look forward to meeting you all, to hear your stories, to be inspired, and getting to know you better. As a united front working together, we will create a path to success for many years.

Sincerely, Sam Patel 2019 CHOC Chairman





Current Legislative Issues

Current Legislative Issues

Current legislative issues could be impacting your business soon! Provided by your Fair Franchising Committee...

CHOC Technology Committee

CHOC Technology Committee

Additional cA workarounds provided by your CHOC Technology Committee...


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