Choice Hotels Owners Council

Connecting Choice Owners Nationwide

Welcome to the official homepage of the Choice Hotels Owners Council, the dedicated voice and advocate for our diverse community of franchise owners.

FIRE 2.0 is not just a theme; it is a commitment to owners.

Explore FIRE 2.0

Join Us

4000+

Franchisee Owners

12

Regions

57

Years of Advocacy

What’s coming up

Upcoming Events

Fall Regional

Fall Regional Summit

September 27–29, 2026

The Westin Dallas Park Central
12720 Merit Drive, Dallas, TX 75251

All franchisee owners and staff are welcome

Town Halls

Regional owner meetings

Fall Regionals

Annual regional summits

Annual Convention

OIC & national gathering

Online Events

Webinars & virtual sessions

View all events →

Meet Our Executive Team

The Choice Hotels Owners Council is the unified voice of Choice Hotels franchisee property owners across the United States. CHOC advocates on behalf of owners at the highest levels of the brand, working to protect owner interests, improve system-wide performance, and drive meaningful change through collaboration with Choice Hotels International leadership. Our elected board and regional directors represent over 4,000 franchisees across 12 regions nationwide.