Welcome to the official site of the Choice Hotels Owners Council. Our mission is to represent you, our CHOC member properties, through our national leadership, our Regional structure and committees.
We work directly with Choice Hotels International to provide them with the operational insight, with feedback from you, and to make improvements in programs that are important to all of us.
Please take advantage of this site by exploring the information provided by your Regions and in the various document sections.
A Message from Your Executive Director June 10, 2019
Greetings wonderful CHOC Family,
It was great to see so many of you at the CHOC Business Session!!
Don’t forget, Comfort Owners and Operators.........Choice is awarding a total of $25,000 to five franchisees who give back – or would like to give back - to their local communities through the Your Community, Your Choice,............Local Business Grant Program.
From supporting disaster rebuilding efforts, to mentoring community youth, to honoring local heroes and more.
I know several of you who go above and beyond to be a good friend and neighbor in your community, so I encourage you to share your story by June 30 for a chance to win.
The application takes just minutes to complete and is a great opportunity to spotlight your hotel’s important role in the community.
More information about the program can be found at https://choicehotelsdevelopment.com/grant-program.
Don’t forget to take advantage of this opportunity and apply soon!
Have a great summer,
A Message from Your Chairman August 15, 2019
I hope you all are having a great year! 2019 has been a year of evolution for our organization, the way we conduct business has progressed so that we are more closely aligned with you and actively looking at all aspects on the way we manage our organization. We have laid a strong foundation thanks to all the hard work put in by our current and past CHOC leadership teams and are looking for more ways to give back to everyone we represent.
We spoke about the three pillars we have instilled into our organization this year at Convention - Caring, Sharing, and Mentoring; I hope you are able to take back a few thoughts and ideas to your hotels and incorporate them into your businesses. We all know it's a tough labor market with unemployment at record lows, I can assure you though you'll see a difference in retaining staff as well as bringing in new talent by having a culture built around caring, sharing, and mentoring. We would love to hear success stories on how these three pillars have positively impacted your hotels and staff - reach out to your CHOC Regional Admin, CHOC Leadership, or our CHOC office and share your stories, you may be highlighted and celebrated at Fall Regionals this year!
And speaking of Fall Regionals, we have a great lineup scheduled for you this year. With great classes and inspiring speakers, this is an event you do not want to miss! Our education line up includes: Women, Power, Presence with Annabel Beerel, PHD; Building a Better Workplace and World with Purpose with Ryan MacCarty; Disaster Planning, Emergency Response and Crisis Management for Hospitality with Michelle Newcome; How the Best Leaders Create a Culture of Belief and Drive Big Results with Paul Yoachum; and How to Be an Awesome Boss in 2019 and Beyond with Christine Donato. In addition to our great education, we have Evan Hackel with our morning keynote on Attitude is Everything – Building Greatness Through Positivity. And finally, our lunch keynote will be J.R. Martinez - an actor, bestselling author, motivational speaker, advocate, and wounded U.S. Army veteran. He is many things, but perhaps most significantly, he is an inspiration.
Our tagline this year has been CEMENT (CHOC Enables Everyone's Numerous Talents), we want to lay a foundation for success, building greatness, and getting stronger together - you'll see this come to fruition at this year's Fall Regionals and our Owners Investment Summitt early next year!
Lastly, I want to stress the importance of utilizing all the resources available to you. Choice Hotels provides many resources from Area Directors to ChoiceU and CHOC similarly provides resources like your Regionally-Elected Leadership, Town Halls, Owners Investment Summit, Fall Regionals, CoOp Marketing, and much more; I urge you to take advantage of these valuable resources. CHOC is YOUR voice, engage our organization and let us know how we can help you.
I look forward to meeting you all, to hear your stories, to be inspired, and getting to know you better. As a united front working together, we will create a path to success for many years.
Sincerely, Sam Patel 2019 CHOC Chairman