Choice Hotels Owners Council

Welcome to the official homepage of the Choice Hotels Owners Council, the dedicated voice and advocate for our diverse community of franchise owners. In 2025, we embrace our guiding mantra: FIRE—Focus, Innovation, Results, and Efficiency. This mantra isn't just a set of ideals; it's the foundation of our collective journey towards creating more meaningful, impactful, and sustainable hospitality experiences. CHOC’s focus on FIRE includes:

• Focus: Prioritizing the issues that matter most to our members and addressing them head-on

• Innovation: Embracing new ideas and creative solutions to tackle the challenges we face.

• Results: Delivering measurable outcomes that enhance member success and strengthen our industry.

• Efficiency: Streamlining processes to maximize impact and minimize unnecessary barriers.

The FIRE mantra is particularly resonant for a hospitality franchise advisory council like CHOC, as it will ignite a stronger, brighter future for every CHOC member. As the voice of our members, the Choice Hotels Owners Council is dedicated to embodying these principles, fostering a culture of excellence and care that elevates everyone.

Welcome to our community, where together, we make a difference.

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