Co-Op Marketing Program

Achieve a powerful return with regional marketing.

Enjoy all the benefits (and none of the stress) of a regional marketing plan.

What is the CHOC Co-op Marketing Program?
Franchisee leaders in the Choice Hotels Owners Council, in collaboration with Choice Hotels, have developed a powerful program to promote Co-Op member hotels in the U.S. and drive revenue and bookings at regional, state and local levels. Every property can benefit from national marketing initiatives, and this enhanced strategy is amplified significantly by joining efforts with other participating Choice properties for a more regionalized and targeted approach.

How does the CHOC Co-op marketing Program work?
Collectively, the annual membership fees of Co-Op Participating hotels achieves increased purchasing power to distribute regionalized media campaigns across the U.S.:

• A robust digital media program is executed by a trusted agency partner. These plans are customized for each region and strategically placed to drive a strong Return on Investment (ROI).
• CHOC Regional Leadership looks to maximize opportunities with regional, state and local media campaigns. This program uses a variety of targeted media channels to drive revenue and help generate the highest ROI for each participating property.

What are the benefits of participating in the Co-Op Marketing Program?

• A regionalized marketing plan that complements existing national strategies.
• Co-Op Participating hotels receive priority placements on regional landing pages.
• Results, measurement, and monthly revenue tracking at your fingertips.

The results speak for themselves.

• 23:1 return on investment (ROI)*
• 41% Co-Op Participating hotels RPI growth premium versus non Co-Op Participating hotels**

Sounds great, how do I sign up?
Fill out the form it's that easy! Sign up today! 

Questions? Contact Us.
If you need additional information, download our information PDF OR contact the admin for your region:

Brian J. Ugorek, CHA
Executive Administrator Regions 1, 9, 11, & 12
562-553-0150
[email protected]

Nicholas Hill
Regional Services Director Regions 2, 3, 4, & 6
910-847-2544
[email protected]

Jim Brann
Regional Services Administrator Regions 5, 7, 8, 10, & 13
402-999-4450
[email protected]

*DoubleClick data 2022 YTD, ROI varies per Region and Property .
**Choice Hotels Tableau data 2022 YTD

Note: Ascend hotels that wish to participate in the Co-Op Marketing Program must also be a member of Choice Hotels Owners Council (CHOC) and pay the annual dues.