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Mission Vision and Core Values

Mission Statement

To serve as a trusted and effective advocate for the collective interests of our members; fostering a strong community that promotes collaboration and communication by providing comprehensive support, resources, education, and representation.

Vision Statement

To empower and unite CHOC members by providing industry-leading support, resources, and advocacy. Through collaboration, education, and a commitment to excellence, we strive to be a beacon of inspiration and a catalyst for positive change in the hospitality industry, inspiring our members to join us in creating a brighter future for all.

Core Values


We believe in embracing diversity and creating an environment where everyone feels welcomed, respected, and valued. We strive to foster a culture of inclusivity where individuals of all backgrounds, cultures, and identities can thrive and contribute their unique perspectives and experiences.

We believe in conducting our business with the highest level of honesty, transparency, and ethical standards. We hold ourselves accountable for our actions and take responsibility for our mistakes. We believe that maintaining integrity is essential to building trust with our members and Choice Hotels.

We recognize that our success as a franchise advisory council is tied to the success of our members. We are committed to building strong relationships and connections with the people around us. It means being an active and engaged organization and fostering a sense of belonging and unity amongst our members.

We believe that collaboration is key to achieving our common goals and creating value for our members. We encourage open communication, active listening, and teamwork to achieve mutual success. We value diverse opinions and perspectives, and we believe that by working together, we can accomplish more than we could alone.






Choice Hotels Owners Council | 4200 Morganton Road, Suite 200-13 | Fayetteville, NC 28314
910-778-2456 | Fax 910-568-4110 | [email protected]