Welcome to the official homepage of the Choice Hotels Owners Council, the dedicated voice and advocate for our diverse community of franchise owners. In 2025, we embrace our guiding mantra: FIRE—Focus, Innovation, Results, and Efficiency. This mantra isn't just a set of ideals; it's the foundation of our collective journey towards creating more meaningful, impactful, and sustainable hospitality experiences. CHOC’s focus on FIRE includes:
- Focus: Prioritizing the issues that matter most to our members and addressing them head-on
- Innovation: Embracing new ideas and creative solutions to tackle the challenges we face.
- Results: Delivering measurable outcomes that enhance member success and strengthen our industry.
- Efficiency: Streamlining processes to maximize impact and minimize unnecessary barriers.
The FIRE mantra is particularly resonant for a hospitality franchise advisory council like CHOC, as it will ignite a stronger, brighter future for every CHOC member. As the voice of our members, the Choice Hotels Owners Council is dedicated to embodying these principles, fostering a culture of excellence and care that elevates everyone.
Welcome to our community, where together, we make a difference.
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